Redefining the word TREAT

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When you hear the word treat, what comes to mind?

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[{"selector":"#anim-e15067ae-67a2-4685-9368-f953d0996e94","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c56f646-c7d9-45f9-8dd6-c6205f096327","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02b16456-8da0-41fa-96b9-e569ebdd20f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0807d98-1e25-4d62-8c5b-413ab4497971","keyframes":{"transform":["translate3d(-150.4902%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] We can (almost) guarantee your brain conjures up images of your favorite candy bar, ice cream or brownie if your a sweets loving kind of gal, or maybe potato or corn chips if you’re more of the “salty” type. Get The Look

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While we are all for recognizing a job well done, we were wondering, since when did we start equating the word treat with something food related?

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And why do we always turn our attention to food when we feel the need for a reward?

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We have been thinking about this a lot lately, and have come up with two main reasons:

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Number 1: Women are so used to restricting themselves, they wind up craving the foods they work so hard to keep out of their diets.

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Number 2: We are ingrained since we are little to be rewarded with food (you know, “be a good girl and we’ll get ice cream”). So “treating” with food becomes second nature.

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